“CAN’T STOP WON’T STOP!” That’s the once widely celebrated slogan of Sean “Diddy” Combs. If you’re a fan of the business mogul you’ll recall he incessantly touted “CAN’T STOP WON’T STOP” during the initial phase of his career as a rapper in the late ’90s. Combs publicized the catch phrase in music videos, interviews, and appearances. He worked from the catch phrase. He played with it. And basked in it! CAN’T STOP WON’T STOP became his mantra to inform the public that he would be relentless in building a successful music label.
Why the CAN’T STOP WON’T STOP mantra might be applicable to you. You may be one of millions lamenting over job loss, career setbacks, and missed opportunities. Perhaps, you’re distressed over a demotion you recently took just to have a job. Each day, you lose a piece of yourself because the work doesn’t align with your talent and interests. I encourage you to catch the CAN’T STOP WON’T STOP spirit. That means that you get what you want by any means necessary.
WORKING & PLAYING WITH THE CAN’T STOP WON’T STOP SPIRIT
- Get crazy. Its time to get coo-coo. Some of the world’s greatest inventions were birthed from the zaniest people. Show folks that you’re insane about the opportunity or idea. And that you’re willing to do anything (ethical) to succeed. As you’re building, remember to have fun. “Crazy” work is a thousand times better with a little play.
- Be prepared for rejection. Get ready for the no. Don’t waste your time sulking over the NOsayers. Understand that everyone isn’t ready for your level of crazy. Suck it up and move on…in pursuit of the YES.
- Be open to inspiration. Sometimes you don’t have to find inspiration…it will find you. It unfolds before your eyes when you walk out of your home. You may overhear a conversation at the grocery store that sparks interest. A stranger may say something that resonates with you. Let that something inspire you into action.
- Make sacrifices. Make the necessary changes in your life to get what you want. You have to be willing to sacrifice money and time. Remember, no one believes in your idea more than you. You must put in the hours researching, making contacts, molding and creating the idea.